Luxury Brand Managementtxt,chm,pdf,epub,mobi下载 作者:Michel Chevalier/Gerald Mazzalovo 出版社: Wiley 副标题: A World of Privilege 出版年: 2008-03-31 页数: 400 定价: USD 49.95 装帧: Hardcover ISBN: 9780470823262 内容简介 · · · · · ·在线阅读本书 A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand managemen... 作者简介 · · · · · ·A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management. |
细细品吧~
这本书内容不错,推荐大家购买观看
还原度很高
理解起来更容易