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首页 视觉创意A-Ztxt,chm,pdf,epub,mobi下载作者:［英］约翰·恩格迪沃 出版社: 北京美术摄影出版社 原作名: The A—Z of Visual Ideas 译者:李彦玲 出版年: 2016-7 页数: 216 定价: 89 装帧: 平装 ISBN: 9787805018836 内容简介 · · · · · ·本书涵盖了众多广告活动、海报、书籍和杂志封面以及插图的优秀范例,以英文字母A—Z 为编排顺序,选择了众多在创意领域具有突出表现的想法,每个条目都是一个创意的起点或者想象的灵感源泉。本书旨在帮助读者释放创造力,保证读者在寻求创意时不必再盯着白纸或空空如也的屏幕,帮助读者创造出伟大的作品。 本书是引导设计系学生和专业人士解决创意难题必不可少的一本书。 作者简介 · · · · · ·约翰·恩格迪沃,格罗斯特郡大学摄影-编辑和广告课程的学科带头人,并荣获了教学奖学金。他曾是伦敦艺术大学中央圣马丁学院摄影系主任,教授图片设计课程达10年之久。还曾在上海东华大学莱佛士国际设计学院讲学。他也是《国际摄影艺术教程》一书的作者,至今已出版过4部摄影艺术著作。 目录 · · · · · ·前言什么是伟大的创意？ ......................................... 7 解决创意简报的策略 ......................................16 从事创意 ................................................................24 A Art · · · · · ·() 前言 什么是伟大的创意？ ......................................... 7 解决创意简报的策略 ......................................16 从事创意 ................................................................24 A Art 艺术 ..........................................................................26 B Building a bigger picture 建构宏观图像 ......................................................30 C Caricature 讽刺漫画 ................................................................33 Clichés seen afresh 老调弹出新意 ......................................................35 Colour 颜色 ..........................................................................36 Counter-intuition 反直觉 .....................................................................38 Creative collisions 创意冲击 ................................................................40 Cryptic communication 密码沟通 ................................................................44 D Digitality 数字化 .....................................................................46 Dreams and daydreams 梦与白日梦 ...........................................................50 E Expressions visualized 视觉化呈现 ...........................................................52 Eyes 眼睛 ..........................................................................56 F Familiar but seen afresh 熟悉而又新鲜 ......................................................60 Finding ideas 寻找创意 ................................................................62 Flags 旗帜 ..........................................................................64 Fusion 融合 ..........................................................................68 G Garage genius 车库天才 ................................................................69 H Hands 手 ...............................................................................72 Happy accidents 意外之喜 ................................................................76 Hidden messages 隐藏的信息 ...........................................................78 Humour 幽默 ..........................................................................81 I Icons 偶像 ..........................................................................82 Illusion 错觉 ..........................................................................86 Irony 反讽 ..........................................................................90 J Juxtaposition 并列 ..........................................................................92 K Knowledge 知识 ..........................................................................96 L Laughter 笑 ...............................................................................98 M Making faces 做鬼脸 ...................................................................100 Making maps 绘制地图 ..............................................................106 Materials 材料 ........................................................................110 Maths 数学 ........................................................................114 Mirror, mirror 魔镜,魔镜 .........................................................118 Movies 电影 ........................................................................120 Museums 博物馆 ...................................................................124 Music 音乐 ........................................................................126 N Nature 大自然 ...................................................................128 O One thing looks like another 相似事物 ..............................................................130 P Photographs 照片 ........................................................................136 Photography 摄影 ........................................................................137 Phototypography 照片排版 ..............................................................142 Places of worship 宗教场所 ..............................................................148 Puns 双关语 ...................................................................149 Q Questions 质问 ........................................................................151 R Reinvention 再创造 ...................................................................152 Rescaling 改变大小 ..............................................................154 Reversing problems 逆向思考 ..............................................................157 S Satire 讽刺 ........................................................................159 Science 科学 ........................................................................160 Sensations 感觉 ........................................................................162 Shadows 影子 ........................................................................164 Shock 震撼 ........................................................................168 Signs 标志 ........................................................................170 Silhouettes 剪影 ........................................................................172 Sketchbooks and scrapbooks 素描本和剪贴簿 ..................................................176 So bad it’s good 坏到极致便是好 .................................................178 Surprise 惊奇 ........................................................................182 Symbols 象征 ........................................................................183 T Tension between words and images 文字与画面之间的张力 .......................................186 Torn images 撕裂的图像 ...........................................................189 Travel 旅行 ........................................................................190 Type 字体 ........................................................................193 U Unexpected venues 意外的舞台 .........................................................196 V Visual metaphors 视觉隐喻 ..............................................................201 W Word of mouth 口口相传 ..............................................................203 Wordplay 文字游戏 ..............................................................206 X X-rays X光 .........................................................................208 Y You! (put yourself in it) 你！（把你自己放进去） ..........................210 Z Zeitgeist 时代思潮 ..............................................................211 图片版权 ..............................................................212 · · · · · · () |
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