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首页 探寻独角兽——解读分享经济创新创业密码txt,chm,pdf,epub,mobi下载作者:张孝荣/孙怡/陈晔/等 出版社: 清华大学出版社 出版年: 2017-6-3 页数: 384 定价: 59.00元 装帧: 平装 ISBN: 9787302473909 内容简介 · · · · · ·本书全面阐述分享经济对实现新经济的意义以及推进路径,深度解读创新创业密码。本书以翔实的资料分析分享经济风潮在国内超过10个细分领域的行业发展态势,涉及出行分享、住宿分享、二手交易、金融、众包物流、服务、教育、医疗、内容创业等。以深度行业分析和代表企业深度案例的形式,全面剖析各垂直领域的发展情况。 本书案例翔实,数据丰富,分析深入浅出,涉及分享经济国内垂直领域的发展纵览,细分行业的深度态势剖析,代表企业的创业及成长之路,分享经济领域的趋势及发展借鉴等,更有关于商业模式的思考,无论是创业者、投资人、传统企业的管理者、互联网行业的从业者,还是分享经济领域的新进入者,都能从这本书中有所斩获。 作者简介 · · · · · ·张孝荣：腾讯研究院资深专家,曾任中信证券互联网首席分析师,互联网实验室总裁。 孙怡：腾讯研究院高级研究员,主要研究领域为互联网新兴产业经济。 陈晔：腾讯大燕网总编室总监,资深商业编辑。 目录 · · · · · ·第一篇泛分享经济的出现 分享经济的新常态 ······················································································ 005 第一个趋势：范围扩大···············································································005 第二个趋势：动力趋稳···············································································006 第三个趋势：行业细分···············································································007 · · · · · ·() 第一篇 泛分享经济的出现 分享经济的新常态 ······················································································ 005 第一个趋势：范围扩大···············································································005 第二个趋势：动力趋稳···············································································006 第三个趋势：行业细分···············································································007 第四个趋势：独角兽出现 ···········································································008 正在“分享”的九大创新逻辑 ··································································· 010 出行分享：共享单车与网租车异军突起 ····················································011 住宿分享： B2C模式领军············································································012 二手交易：循环消费升级 ···········································································014 金融： P2P网贷降温,股权众筹聚集 ·························································015 众包物流：行业升温···················································································016 服务：专业化和长尾化平台崛起································································018 教育： K12个体家教、远程外教、知识付费··············································018 医疗：互联网+医院 ····················································································020 内容创业：网红经济崛起 ···········································································021 第二篇 出行分享的四重创新密码 第一重热潮：滴滴出行的秘辛 ··································································· 027 残酷的行业整合 ··························································································028 期待未来变局······························································································030 第二重热潮：共享单车风暴来袭································································ 032 摩拜与ofo ····································································································033 资本大战 ·····································································································036 以用户价值为依归 ······················································································038 共享单车能否成为下一个PPP？ ·································································041 第三重热潮：网租车的波澜正在酝酿 ························································ 042 新时代的来临······························································································043 国际巨头的野望 ··························································································044 传统厂商的转型 ··························································································045 第四重热潮： 跨城出行的千亿蓝海···························································· 048 跨城出行正在悄悄发生一场革命································································049 跨城出行的下一件大事： 供应网络化 ························································050 正在酝酿中的四个风口···············································································052 第三篇 住宿分享的创业密码 途家的灵感·································································································· 057 行业升温的逻辑 ·························································································· 059 行业的格局·································································································· 061 如何克服房源与流量的挑战 ······································································· 063 途家的逻辑·································································································· 066 途家如何快速获取大量房源 ·······································································066 如何开拓流量······························································································067 住百家的运筹······························································································ 068 小猪短租的路线 ·························································································· 070 如何破解信任难题 ······················································································ 071 如何实现商业化 ·························································································· 074 未来的风口·································································································· 076 第一个风口：海外市场、农村市场和特色民宿 ·········································076 第二个风口：主流分化,长尾崛起····························································081 第三个风口：生态构建、众筹投资和新技术·············································084 第四篇 从金融创新到金融科技 金融创新回归理性 ······················································································ 093 野蛮生长 ·····································································································094 险象丛生 ·····································································································096 监管发威 ·····································································································099 回归理性, P2P网贷行业洗牌在即 ·····························································101 未来发展, P2P网贷行业的加减法 ·····························································107 金融科技带来分享新风················································································111 股权众筹市场发展 ······················································································112 人人都是天使的风险···················································································116 未来发展空间······························································································118 第五篇 二手交易的行业逻辑 新市场：“闲置经济”的黄金时代即将到来············································· 131 闲置物品：数千亿的蓝海市场初现 ···························································132 移动二手电商：三大创新升级 ···································································135 供需个体：新的社会消费观念和交易群体崛起 ·········································139 新格局：巨头布局,垂直爆发 ··································································· 142 综合市场：双峰并矗···················································································142 瓜子二手车与人人车的视界 ·······································································143 二手交易亟待攻破的四大壁垒 ··································································· 148 如何买得放心？ ··························································································148 如何卖得省心？ ··························································································151 如何用得安心？ ··························································································155 平台如何盈利？ ··························································································156 第六篇 快递物流新逻辑：打通最后一公里 满城尽是快递员 ·························································································· 163 数百亿规模的潜在市场空间 ·······································································165 两大撒手锏··································································································166 颠覆货运游戏规则 ······················································································ 168 同城货运：零散需求亟待整合 ···································································169 跨城货运：从匹配车货信息到探索车后市场·············································171 泡沫涌入,洗牌开始···················································································176 机遇与挑战并存 ·························································································· 177 政策红利下的价值释放···············································································177 智能化技术的深度渗透···············································································179 行业大升级··································································································180 第七篇 服务众包密码：把人的能力包装成商品 猪八戒网：把“人的能力”包装成商品 ···················································· 190 垂直型平台：分化崛起···············································································192 虚拟企业的运作模式正逐步成型································································197 个人享受的服务众包：长尾市场的蓝海 ···················································· 199 “世界上最烂的一本生意”？ ··································································· 202 服务众包的盈利空间在哪？ ······································································· 204 海量用户的增值服务模式 ···········································································205 线下众创空间的探索···················································································208 服务众包推动自由职业者数量增长····························································209 第八篇 知识分享月入百万的逻辑 冲击传统教育行业 ······················································································ 216 K12教育：猿辅导、跟谁学 ········································································217 兴趣教育：尚课无忧···················································································220 远程外教： VIPABC、 51Talk等··································································221 未来的发展需要跟谁学？ ···········································································221 分答催生知识变现热潮··············································································· 223 分答开启的从免费到付费之路 ···································································225 为知识分享付费是真需求吗？ ···································································229 如何变现？ ··································································································233 王思聪们如何保障优质产出？ ···································································236 向用户收费的三道险关 ··············································································241 未来的四条出路 ·························································································245 第九篇 互联网+医院的密码 从医疗分享说起 ·························································································· 255 难题 ·············································································································255 怪象 ·············································································································256 现有的解决方案 ··························································································258 方案一：在线问诊的创新逻辑 ··································································· 259 如何突破商业模式的难题？ ·······································································263 如何激活和管控闲置的医生资源？ ···························································265 方案二：医生上门的大胆创新 ··································································· 266 医生上门在国内是伪需求吗？ ···································································266 方案三：设备和床位分享的思路································································ 269 一个美好的畅想 ··························································································270 床位分享已经萌芽 ······················································································271 方案四：互联网多点执业风潮涌现···························································· 272 从线上走到线下的互联网分级问诊····························································273 未来医生也会成为自由人？ ·······································································274 微医的秘籍：互联网+医院········································································· 276 2016年互联网+医院爆发 ············································································277 互联网+医院从哪里来到哪里去？ ·····························································279 下一个风口在哪里？ ··················································································· 283 热度升温的垂直市场···················································································283 商业保险的大势所趋 ··················································································286 智能化技术的加持 ······················································································288 第十篇 为“家的味道”买单的逻辑 私厨发展的冰火两重天··············································································· 294 私厨洗牌背后的几重险关 ··········································································· 296 一重险关：食品安全的风险 ·······································································296 二重险关：市场定位的模糊 ······································································299 三重险关：规模化发展的难题 ···································································304 洗牌背后的新格局 ······················································································ 307 做外卖还是回归高端市场？ ·······································································307 企业市场也许是方向？ ···············································································309 第十一篇 直播密码：内容创业 付费订阅 ····································································································· 316 音频分享 ····································································································· 319 百播大战 ····································································································· 322 直播的蛋糕有多大？ ···················································································324 直播的蛋糕该怎么切？ ···············································································326 直播平台能盈利吗？ ···················································································328 唯有独角兽或能存活···················································································331 直播的未来之路 ·························································································· 335 竞争白热化以后 ··························································································338 监管加压 ·····································································································340 第十二篇 工业分享经济的逻辑 政策支持助推“工业4.0” ·········································································· 346 闲置科研设备分享的巨大商机 ···································································347 生产能力分享正在萌芽··············································································· 349 工业分享能否一马平川走下去？ ································································ 352 第十三篇 未来启示录 分享经济八大密码 ······················································································ 358 起源：经济剩余 ··························································································358 范围：“一切皆可分享” ···········································································360 价值：就业红利 ··························································································363 信任：区块链化解信任壁垒？ ···································································365 盈利：多边市场变现···················································································369 演变：供给侧的专业化是大势所趋····························································371 未来：“AI+分享”,新的里程碑 ····························································374 独角兽：引领双创之路的明星 ···································································376 跋··························································································································· 379 致创业者··············································································································· 383 · · · · · · () |
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作者： 同乐嗷呜咯哦YY
颠覆了本人固有浅薄的世界观、价值观
正在看
从演化的角度入手
听说很久,却一直没有看的一本书