The relationship between print and high fashion has never been more potent. Fashion is fuelled by the desire for change, and developments in print, texture and finishes are lending themselves to a radical shift in fashion in the 21st century. Marnie Fogg explores cutting-edge print design for fashion through the eyes of the designer by investigating the design process, looking at sources of inspiration and the effects of innovative developments in print technology. With interviews and exclusive archive material from renowned fashion and textilbe designers such as Eley Kishimoto, Jonathan Suanders, Paul Smith and Consueleo Castiglioni for Italian fashion label Marni, this book explores the synergy between garment and print. From te perennial influence of nature on print design, through folkoric and fantasy inspired print to graphic and ablstract designs and finally the power of vintage, this is an essential guide to understanding print in fashion today.