Entrepreneurshiptxt,chm,pdf,epub,mobi下载 作者:Robert Hisrich/Michael Peters/Dean Shepherd 出版社: McGraw-Hill/Irwin 出版年: 2009-11-19 页数: 624 定价: $ 279.39 装帧: Hardcover ISBN: 9780073530321
内容简介 · · · · · ·The 8th Edition of "Entrepreneurship", by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked b...
The 8th Edition of "Entrepreneurship", by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
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现在终于有机会看看这本书
细细品吧~
很有趣
书的内容好那自然是没得说,单单拿书就够你欣赏一番