Corporate Strategytxt,chm,pdf,epub,mobi下载 作者:David J. Collis/Cynthia A Montgomery 出版社: McGraw-Hill/Irwin 副标题: Resources and The Scope of The Firm 出版年: 1997-01-01 定价: USD 119.68 装帧: Hardcover ISBN: 9780256178944
内容简介 · · · · · ·
CORPORATE STRATEGY breaks the mold. It is a completely new course whose design has been honed over six years of teaching at the Harvard Business School. It presents, for the first time, a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigoro...
CORPORATE STRATEGY breaks the mold. It is a completely new course whose design has been honed over six years of teaching at the Harvard Business School. It presents, for the first time, a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multibusiness firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms.
结合当下分析得也通俗明了易懂
果然不负我忘。
同时细微处又有真知灼见